Question: Is video the future of real estate marketing?
Answer: Yes.
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Okay, i’ll flesh that out a bit! But after I do, we need to ask the really interesting question which is, if video is the future of real estate marketing then why are the vast majority of agents in the UK not using it right now? Now thats a good question!Â
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All brands are competing for attention on social media platforms. With approximately 3 seconds to grab the attention of a user before those thumbs continue scrolling, what brands are posting is becoming more and more important. Poor quality social media content simply doesn’t cut the mustard (what a weird phrase…). So what can be done to get the edge? Let’s take a look at what’s hot and what’s not in social media video right now with some real world examples picked out from a scroll down Instagram lane.
We all know the feeling of hard work going unnoticed. Maybe you did the dishes and vacuumed the floors, only to hear that painful silence ringing in your ears when your partner gets home… it hurts! We all put hard work into our websites, whether that’s your own hours personally refining, writing and coding, or someone else’s hours at your expense. But the sad truth is, no matter how slick, how well written, how engaging your website is, it is all for nothing if nobody visits! Reason one why you need videos on your website: Video is 53 times more likely to drive a first page search result on Google. It is as simple as that. If you have video on your website, you are more likely to rank higher in googles listings, and higher ranking means more impressions, which means more visitors, which means more potential customers.Â
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Did you know that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Did you know YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined? I could go on for days with similar statistics, but the point is; if you are trying to grow your business but are not utilising video marketing, then you are asleep at the wheel! Video marketing is for you.
I suppose TikTok is not entirely original. Before TikTok we had Vine, and before Vine we were already seeing short meme videos going viral across the internet. But TikTok, with it’s one billion users, seems to have scratched an itch and really solidified and legitimised a certain video format.
Continue reading “Is TikTok threatening to professional videographers?”
