Five reasons you need videos on your website


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We all know the feeling of hard work going unnoticed. Maybe you did the dishes and vacuumed the floors, only to hear that painful silence ringing in your ears when your partner gets home… it hurts! We all put hard work into our websites, whether that’s your own hours personally refining, writing and coding, or someone else’s hours at your expense. But the sad truth is, no matter how slick, how well written, how engaging your website is, it is all for nothing if nobody visits! Reason one why you need videos on your website: Video is 53 times more likely to drive a first page search result on Google. It is as simple as that. If you have video on your website, you are more likely to rank higher in googles listings, and higher ranking means more impressions, which means more visitors, which means more potential customers. 

Reason number two for needing videos on your website: Website video generates a 500% increase in user engagement. What is user engagement? In essence, it’s visitors to your website appreciating your content enough to stick around, absorb, and convert. Fundamentally, when user engagement is high, you’ll find that your audience becomes more loyal. This means more returning visitors and better conversion rates. With such huge gains up for grabs, investing in video is a complete no brainer if you’re looking to improve your online performance. 

Reason number three: 73% of retailers use online video, and viewers are 85% more likely to buy. If you’re a product based company, then you can do no better that showing your wares with video. As good as photos are, video is superior in its ability to communicate functional and aesthetic value, and the correlation between video and buying habits is undeniable evidence of its effectiveness. At Eden we specialise in helping brands grow through creating product and service commercials, and often it’s much more affordable than our clients expect!

The fourth reason you need videos on your website is that 60% of business users say they would watch a video before reading anything on a website. If a picture says a thousand words, a video says a million! Communicating why, how, and what you do to your visitors is one of the most fundamental purposes of your website. The research says that video is many times more effective as an online communication tool, and that’s all you really need to know! 

The fifth and final reason you need videos on your website, is that video is the fastest growing website feature. That means if you choose not to utilise video then pretty soon you’re going to be loosing out to your competitors who are. Your website performance will be at a disadvantage if you don’t keep up with users expectations and habits. 

Wowzers, what a torrent of information. But the message is clear! Video marketing is powerful, and it is for you! Gone are the days when only the giants with massive budgets could afford professional video assets. We help brands all the time who have never dipped their toe into the world of video and don’t have huge marketing budgets to play with. Check out what we achieve for our clients here. So, if this is new to you then don’t panic, we can help! Give us a call or shoot over an email, we would love to talk. 

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Quick recap:

  1. Video is 53 times more likely to drive a first page search result on Google.
  2. Website video generates a 500% increase in user engagement.
  3. 73% of retailers use online video, and viewers are 85% more likely to buy.
  4. 60% of business users say they would watch a video before reading anything on a website.
  5. Video is the fastest growing website feature.

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