Did you know that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Did you know YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined? I could go on for days with similar statistics, but the point is; if you are trying to grow your business but are not utilising video marketing, then you are asleep at the wheel! Video marketing is for you.
As a videographer looking to grow my own production company, I spend time wondering why companies might not be utilising video. Often I think SME type companies assume that video marketing is just too expensive for their marketing budget, or that they won’t be able to afford the quality they are after with the budget that they do have. In the past I think they were right. But does that assumption hold up today?
Let’s set up a case study. First up we have a Pringles commercial. Now, I can’t tell you exactly how much was spent on this commercial, but I can tell you that Kellogs (who own Pringles) are worth around 4 billion. A company of that size clearly has a marketing budget in the millions, and interestingly Kellogs spend 70% of its advertising budget with Youtube. That’s a lot of money spent on internet based video marketing. What would you estimate was spent on this video?
Now let’s compare it to this 10 second Karma Lemonade commercial made by my production company Eden. How much would you expect to pay for this video?
So here is the big revelation…
Right now I have a promotion running, and i’m selling product commercials just like this for £299.00. Whatever your cost expectation, I can be certain it wasn’t less that the real figure!
What does this mean for your business?
I’ve written in the past about how technological advances in the music and film industries have lead to complete transformations, tearing down the barriers to entry and allowing more people than ever before to exercise their creativity and create professional content. It’s a great thing for creatives, but it’s also a great thing for consumers as stiff competition drives up the quality and drives down the price tag of the content we are consuming.
How does this impact video marketing? Clearly these same principals apply. technology has allowed many more people to become professional videographers creating high level content. This means that for an SME looking to promote products and services, video marketing is getting cheaper and cheaper. And with 83% of video marketers saying video directly increases their lead generation and sales, if you’re really serious about your business growth then there’s simply no reason not to be utilising video marketing!
As I mentioned earlier, as of the writing of this blog Eden is running a promotion. We can create a boutique professional product commercial for your company for just £299.00. It’s time for you to join the big brands who completely understand the value of these videos for social media posts and paid advertising campaigns.
Get in touch to start growing your brand with video marketing, at Eden prices there really is no excuse!