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Why sound design matters


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When I started making videos I cared a lot about developing my craft. Specifically I wanted to get better at set dressing, framing and lighting my scenes. I wanted to understand ISO, aperture, frame rates and focal lengths so that in any situation I could capture the most beautiful images. And these things are undoubtedly fundamental to the craft, so it was right to focus on them! But there was one area that I neglected for quite some time, and that may be especially surprising given my parallel career in music! The area I neglected was sound design. 

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Video marketing is for you!


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Did you know that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Did you know YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined? I could go on for days with similar statistics, but the point is; if you are trying to grow your business but are not utilising video marketing, then you are asleep at the wheel! Video marketing is for you.

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