All brands are competing for attention on social media platforms. With approximately 3 seconds to grab the attention of a user before those thumbs continue scrolling, what brands are posting is becoming more and more important. Poor quality social media content simply doesn’t cut the mustard (what a weird phraseâ€¦). So what can be done to get the edge? Let’s take a look at what’s hot and what’s not in social media video right now with some real world examples picked out from a scroll down Instagram lane.