Here at Eden Visions we have helped countless businesses increase sales through video. Today, I want to talk about the benefits of having video on your website.
Let’s start with the big one: search engine optimization (SEO). Did you know that having a video on your website can increase your chances of ranking on the first page of Google by 53 times? That’s right – 53 times! According to a study by Forrester Research, videos are 50 times more likely to appear on the first page of search results than traditional text pages.
But it’s not just about SEO. Videos also help with user retention and engagement. In fact, studies have shown that users spend 88% more time on websites that have videos. That’s a huge increase in the amount of time potential customers spend on your website, which means they’re more likely to learn about your product or service and, you guessed it, increase sales through video!
Speaking of sales, let’s talk numbers. According to a recent study by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand’s video. That’s right – 84%! And it’s not just about sales. Videos also help with brand awareness, with 93% of businesses saying they’ve landed a new customer thanks to a video on social media.
But it’s not just about the numbers. Videos also have the power to tell a story and evoke emotion in a way that text and images simply can’t. They can showcase your product or service in action, give customers a behind-the-scenes look at your business, and create a connection with your audience that’s hard to replicate with any other medium.
So, what are you waiting for? If you want to increase sales through video, it’s time to start incorporating video into your website. Whether you’re a small business owner, a freelancer, or a marketer at a large corporation, video can help you achieve your goals.
And don’t worry – you don’t need a huge budget to get started. There are plenty of affordable options out there, from simple explainer videos to DIY tutorials shot on your smartphone. The key is to be authentic and true to your brand, and to use video to showcase your unique value proposition in a way that resonates with your audience.
In conclusion, video is a powerful tool for increasing sales, boosting SEO, and engaging customers on your website. So, what are you waiting for? Start incorporating video into your website today and watch your business grow! Remember, increase sales through video is the name of the game.