The most effective way for a company to promote its physical products in this day and age is certainly through video marketing. Product commercials allow your target audience to get a dynamic view of your product as well as a strong sense of your brand identity. Being eminently sharable, short product commercials are perfect for social media posts as well as for paid ad campaigns on platforms like LinkedIn, Instagram, Facebook and Youtube.
Many companies automatically think that professional product commercials will be way beyond what they can afford with their marketing budget. They’re wrong.
All you need to do is send us a sample of the product you would like to create a commercial for, and we take care of the rest. We will work with you to develop the vision for your video, making sure to include the key brand cues and messaging that is important to you. We have a dedicated studio space, with green screen and colourama facilities, in which we will create your video.
Product Commercial Case Studies
We created this video ad for Days, a brewer of delicious and refreshing non alcoholic bear. The commercial was based around a particular product offering, the taster box, which Days wanted to promote through their social media. We were sure to pick up on the brand identity and messaging, weaving it into an energetic edit. Videos like this are perfect for bringing attention to your product offerings or limited promotions.
We shot this product video for use on the Amazon sales page for AKIELO’s ATOM wallet. Did you know that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video? Adding product or service videos to your sales pages is a proven way to boost conversions.
Silly Moo Cider
We worked with Silly Moo Cider to create this product commercial featuring three of their products. The commercial was for social media, so we had to be sure to make the video punchy and dynamic. We employed many filmmaking techniques and paid special attention to the musical choice and sound design to come up with a video that flows well but packs a lot into just 13 seconds!
We worked with Islands Chocolate on an ad that shows the buttons and bars, and highlights three delicious ways you can use their chocolate; snacking, drinking, and baking. We also included lots of natural materials, foliage and raw ingredients in the video as the brief highlighted the companies concern for sustainability and care of the environment.
The sky’s the limit for your own product video. We will work with you to develop a creative idea that communicates your brand aesthetic and highlights your product in the most beautiful way, driving awareness and sales among your target audience.