I love the documentary format. For me, there is nothing better than flicking Netflix on and seeing a brand new original sitting there ready for me to burn through. I consume them! Some of my favourites that come to mind from the last few years include 13th, Blackfish, Fyre, The Social Dilemma, and of course the OG – Making a Murderer.
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Rewind the clock 30 years. Technologically speaking, the world was a very different place. For the layperson the internet was not yet part of daily life, VHS still dominated home entertainment, it was film over digital, and the first text messages were only just being laboriously squeezed out of shiny new digital bricks!
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A study by Forrester recently determined that just one minute of video is equivalent to approximately 1.8 million words. A similar study by Insivia concluded that viewers retain 95% of a message when they watch video compared to 10% when they read text, and with users spending on average 88% more time on websites with a video verses those without, video is becoming less and less optional for businesses who want to create engaging and high performing websites and social media feeds.
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