Rewind the clock 30 years. Technologically speaking, the world was a very different place. For the layperson the internet was not yet part of daily life, VHS still dominated home entertainment, it was film over digital, and the first text messages were only just being laboriously squeezed out of shiny new digital bricks!
(more…)Script writing for advertisements
What should my script include?
A study by Forrester recently determined that just one minute of video is equivalent to approximately 1.8 million words. A similar study by Insivia concluded that viewers retain 95% of a message when they watch video compared to 10% when they read text, and with users spending on average 88% more time on websites with a video verses those without, video is becoming less and less optional for businesses who want to create engaging and high performing websites and social media feeds.
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