Did you know that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Did you know YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined? I could go on for days with similar statistics, but the point is; if you are trying to grow your business but are not utilising video marketing, then you are asleep at the wheel! Video marketing is for you.
(more…)Is TikTok threatening to professional videographers?
I suppose TikTok is not entirely original. Before TikTok we had Vine, and before Vine we were already seeing short meme videos going viral across the internet. But TikTok, with it’s one billion users, seems to have scratched an itch and really solidified and legitimised a certain video format.
(more…)Three tips for filming better interviews
Prep well, settle nerves, be present.
I love the documentary format. For me, there is nothing better than flicking Netflix on and seeing a brand new original sitting there ready for me to burn through. I consume them! Some of my favourites that come to mind from the last few years include 13th, Blackfish, Fyre, The Social Dilemma, and of course the OG – Making a Murderer.
(more…)You can make a Netflix original
Rewind the clock 30 years. Technologically speaking, the world was a very different place. For the layperson the internet was not yet part of daily life, VHS still dominated home entertainment, it was film over digital, and the first text messages were only just being laboriously squeezed out of shiny new digital bricks!
(more…)Script writing for advertisements
What should my script include?
A study by Forrester recently determined that just one minute of video is equivalent to approximately 1.8 million words. A similar study by Insivia concluded that viewers retain 95% of a message when they watch video compared to 10% when they read text, and with users spending on average 88% more time on websites with a video verses those without, video is becoming less and less optional for businesses who want to create engaging and high performing websites and social media feeds.
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